Our Community Investment

As Nova Scotians, we are known for our resilience, resourcefulness, and way of coming together to celebrate all of life’s moments, big and small. These moments of care and connection are critical to fostering a sense of belonging and overall well-being. The NSLC supports organizations and initiatives that work to build healthy and sustainable communities in our province. Our goal is to help everyone find moments of positive care and connection to help create a stronger Nova Scotia.

Our Focus Areas

community

Community Well-being

Investing in food security, affordable housing, and health supports helps reduce the likelihood of mental and physical health challenges, increasing overall community wellbeing and moments of care and connection.

Our Environment

Reducing our environmental footprint and stewarding the preservation of our natural resources contributes to the health and sustainability of our communities and enhances physical spaces.

Responsibility Stewardship

As a responsible steward of beverage alcohol and cannabis sales in our province, we partner with organizations that share our commitment, driving awareness and education of responsible consumption.

How We Invest

Our community partnerships demonstrate a shared purpose to come together for the good of Nova Scotia, working to improve the quality of life and well-being for those within the communities in which we live and work. Our investment decisions are guided by our shared values and commitment to our community. They are grounded in our service standards of strengthening relationships with our community members, partners, and other stakeholders.

Regional Giving
The NSLC’s Regional Giving program supports local initiatives that address a community need, have relevance for our team, and/or align with one of our focus areas. Through the program, registered charities or non-profit organizations that support communities in Nova Scotia could be eligible for support of up to $1,000 per fiscal year (April 1 – March 31).

We accept applications for the Regional Giving program year-round.
Eligibility Criteria

Recipients must be a registered charitable or non-profit organization.

Organizations and initiatives should be aligned to one of our community investment focus areas: community well-being, our environment, or responsibility stewardship.

Preference will be given to organizations working on projects and initiatives that address local needs, promote inclusivity, and benefit equity-seeking or other underserved groups and communities.
We do not fund:

Organizations that do not align with the NSLC’s values and service standards.

Projects/initiatives that provide no clear or direct benefit to communities in Nova Scotia.

Individuals or individual pursuits/fundraising initiatives.

Religious organizations (i.e., religious organizations whose primary purpose is religious practice or worship).

Research projects.
How to Apply
To be considered for the program, please email CSR@myNSLC.com with an overview of your project/initiative including the information below:

Description of community project or initiative.

Expected outcomes (i.e. this funding will help X number of individuals, X number of meals, etc.).

Requested funding amount up to $1,000.
All Regional Giving requests are reviewed by the NSLC’s Employee Community Advisory Committee.
If you have questions about our Regional Giving program, please email Laura Graves, Community Relations Advisor, at csr@mynslc.com, or call 1-800-567-5874.
Event Sponsorships and Safe Rides

The NSLC is proud to sponsor community and industry events that directly support or are aligned to any of our community investment focus areas. Depending on the size, nature, and relevancy of the event, the NSLC may consider several options for sponsorship. Support could be provided through a financial contribution, volunteerism, or our Safe Rides program.

The NSLC's Safe Rides program helps ensure Nova Scotians get home safely from events and celebrations across Nova Scotia through offering taxi coupons, shuttle services or free transit rides.

The level and type of sponsorship is determined by our Corporate Social Responsibility team based on the application submitted.

Community Events
Events such as festivals, sports tournaments, and parades would be considered community events. Alcohol may be served at these events but should not be the focus.

Community event applications must be sent at least three months in advance.

Industry Events
Industry events are focused on product sales, local industry, sampling, or education at an association or category level.

Industry event applications must be sent at least six months in advance.

How to Apply
We accept applications for event sponsorship year-round. Please note, sponsorship requests should be submitted at least three months in advance for community events and six months for industry events.

If you are seeking sponsorship for an event, please email CSR@myNSLC.com and include the below information.

• Organization name
• Event name
• Event date(s)
• Event summary, including how your event aligns to our community investment focus areas.
• Estimated number of attendees
• Dollar value of sponsorship request

If you have questions about the NSLC’s event sponsorships, please email CSR@myNSLC.com or call 1-800-567-5874.
For the Good of Our Community Fund
Launched in Fall 2021, the NSLC’s For the Good of Our Community Fund is a pillar of our community investment program, awarding grants ranging from $5,000 up to $20,000 to selected registered charities or non-profit organizations in Nova Scotia.

Learn more about organizations that we have awarded grants to in the past: