NSLC Teams Up with Coors Light to encourage Haligonians to not drive impaired with Free Transit Rides
HALIFAX, Nova Scotia, December 5, 2024 – The NSLC, in partnership with Coors Light, is proud to sponsor free rides with Halifax Transit as they ask all Nova Scotians to make getting home safely part of their plans throughout the holiday season and always.
Every Saturday in December, starting this weekend, December 7 at 6:00 pm, Haligonians can count on Halifax Transit to get them home safely for free. This includes all Halifax Transit services (bus, Access-A-Bus, and ferry) for all passengers starting from 6 p.m. to the end of service.
This is the third year the NSLC has offered free rides with Halifax Transit in advance of the holidays. Last year, more than 39,000 passengers participated. This year, thanks to the partnership with Coors Light, the NSLC is able to offer free transit rides for four days in December, an additional two days compared to last year.
This initiative is in support of Coors Light and the NSLC’s shared commitment of encouraging Nova Scotians to not drive impaired and to make responsible choices.
Date and Time:
- Saturday, December 7, 2024: 6 p.m. to the end of service
- Saturday, December 14, 2024: 6 p.m. to the end of service
- Saturday, December 21, 2024: 6 p.m. to the end of service
- Saturday, December 28, 2024: 6 p.m. to the end of service
Location: Halifax Region Municipality
Details: Free rides apply to all Halifax Transit services including bus, Access-A-Bus, and ferry transit on Saturdays in December starting at 6 p.m. until the end of service.
Safe Ride Program
The free rides with Halifax Transit, supported by the NSLC and Coors Light, is just one element of the NSLC’s Safe Ride Program, which is offered throughout the year in support of events in communities across the province. To find out more information or tips to plan ahead, please visit Get Home Safely.
NSLC Get Home Safe Campaign - What are you willing to miss?
Don’t miss out on the good things in life. Whether it’s designating a sober driver, arranging pick-up from a friend, calling a cab, or taking public transit, make the choice to get home safely. To learn more about the NSLC’s responsibility campaign, What Are You Willing to Miss?
About the NSLC
The NSLC manages the safe and responsible sale of beverage alcohol and cannabis in Nova Scotia, returning 100% of its profits to government to help fund key public services. The NSLC aspires to be a trusted retailer, partner, employer, and responsible industry steward that is helping to create a stronger Nova Scotia.
About Molson Coors Canada
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Original, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors’ history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.
Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.
For more information:
Terah McKinnon, Spokesperson, NSLC, 902-450-5847 or media@mynslc.com
Rachel Cunningham, NATIONAL Public Relations, rcunningham@national.ca, 902-333-3994
Public Affairs Office, Halifax Regional Municipality, 902.490.5940 or mediarelations@halifax.ca